3 Musts for your legal blog that will delight your readers (and bring them back for more)

Posted on 10-24-2017 by
Tags: blogging , legal blogging , blog

Not everyone is cut out to be a blogger

You should know before you start if you can live up to a blog. It’s hard work and additional hours but successful bloggers do it because they believe in it. 

Take a look at these “Musts” to make sure your blog is one of those that makes it.

Must # 1-- Be emotionally involved

Bloggers that rise to the top are those that really love to blog. They love to write. They love to share their knowledge and insights with others. They love the interplay between the writer and the reader.

This passion shines through their posts and resonates with readers. Those that are doing it because “it’s my job” are sniffed out quickly.  Readers know when you’re not really into it. 

5 Factors Which Show Passion for Blogging

Must #2 – Be engaging

This one is tough for some attorneys who can’t shake the specific, formal style of “lawyer” writing.  Here’s what readers call that style of writing—boring.  

Find your voice! You have a great personality that should shine through. Blogs are a casual, friendly relationship-building medium. Boring and lengthy titles, endless blocks of gray text, no graphics, and main points buried at the bottom are a few common mistakes that sap the bling out of blogs.

Read this great blog post for more exciting-writing tips.

Must #3- Be rabidly committed  

One of the hardest thing about starting a blog is finding your niche. You can doom your blog to failure by doing a repeat of something already out there.

A good place to start? With you. What area of the law particularly interests you or you have unique experience with? Find it, focus on it and commit to it.  

Those who have found their niche and cover it well will succeed.

Cover it well with these useful tools:

 Monitor key news, events and trends that will interest your readers with LexisNexis Newsdesk. Create charts that can be embedded in your post for added zing.

 Get breaking news and analysis on high-stakes litigation, legislation, regulation, and corporate transactions delivered daily to your inbox.  Law 360® covers more than 50 practice areas, industry, and state sections.  Find your next great post here.

 Create alerts on your legal research searches, topics, documents, pending legislation, active cases and more and have them run and delivered automatically on Lexis Advance. 

For more information on these useful tools, email us


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