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What does Morgan Freeman’s voice have to do with being an attorney? More than you think! Surprisingly, Morgan’s iconic, godly voice (pun intended) can teach lawyers the art of powerful speaking.
Whether it’s helping a client or having a jury hear you out, consider these tactics:
The “Sweet Spot” Pace
Listen to some of Morgan’s audio clips from Soundboard. Notice how his pace isn’t rushed or sluggish? This is one reason his speaking is impactful. How fast or slow you talk is a major player in how you’re perceived. According to an article in The Guardian, “’Speaking rate seems to be one of the most reliable attributes when it comes to how people judge a person…’”
Talking fast makes you sound:
Talk slow and people think you’re:
When speaking, it’s best to hit the “sweet spot” – in between fast and slow. You not only sound smart, but friendly too.
Intonation and Trustworthiness
Many love low voices such as Morgan’s – as The Science of Morgan Freeman’s Voice concludes. You can’t change your voice’s default frequency, but there is a way around it. Intonation – the rise and fall of the voice when speaking.
When used right, intonation’s benefits are huge. “Freeman’s expressive, varying intonation also, ‘boosts credibility and enhances the impression of intelligence,’” states an article in IM Entertainment. Lawyers need trust to be effective litigators.
So, in general, how can you augment your trustworthiness? A tip provided by The New Scientist says, “’A guy who raises his pitch becomes more trustworthy… Whereas a girl who glides from a high to a low pitch is seen as more trustworthy…’” Subtle voice intonation conveys a lot about you, which people quickly pick up on.