How Do We Know What We Know: Info-gathering As A Millennial

Posted on 03-07-2016 by
Tags: Millennials , Industry Trends , Latest Headlines & Stories

One minute you’re taking in the breath-taking Paris skyline from atop the Eifel Tower and the next minute you’re surfing on the beaches of California.

So how is travel like this possible?

It’s simple- the internet.

Now before you ask me- No. We’re not spanning the globe in search of Carmen Sandiego. (I’ve already caught here numerous times and it gets old after a while). What I do want to point out is how powerful of tool the internet has become when it comes to gathering information.

So how do millennials gather information in today’s “digital age”?

As a millennial I have experienced both the days of library cards and shelves filled with encyclopedias as well as the days of waking up and having information at the tips of my fingers with a stroke of a key while lying in bed(and depending on the weather a cup of hot cocoa in hand). The way us millennials go about getting information is drastically different than those of past generations.

Now-a-days we flock to social media to gather information. Instead of hitting up our friends Brittanica and Merriam Webster, we check in with our new friends Facebook, Google, Twitter, Pinterest or Instagram. These new platforms satisfy our want of instant gratification. We no longer have to flip through 2,000-page books to find an answer to a question. Instead we can find that same book online and execute the Ctrl+F command and enter a key word or phrase to find the same answer to the same exact question in a fraction amount of time than it would take to search through an encyclopedia manually.

So how do we millennials get our information?

According to a study by Media Insight Project, which studied how millennials get news, they broke down how often each channel is used to collect information. Here is what they found:

  • Facebook - 88 percent
  • YouTube – 83 percent
  • Pinterest -36 percent  
  • Twitter -33 percent
  • Reddit -23 percent    
  • Tumblr -21 percent

At the end of the day these findings clearly support the notion that millennials have indeed moved on from the ways of old and instead have clang onto the ways they were raised up with; they ways of the “digital age”.

For those of you non-millennials, how do you source your information? Does your method mirror those of millennials? Let us know in the comment section below.


Posted on : 25 May 2016 9:05 AM

Social Media is become a source of quick information. Not just millennials most people these days are getting to social media to find information and get updates.

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