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You need to stand out in a crowd in order to be successful. So how does your firm stand out amongst the competition? If you can’t answer this question definitively, then LexisNexis and Lee Rosen of Rosen Law Firm are here to help.
Rosen hosted a 60-minute webinar which outlined actionable tips on incorporating technology in order to become a more flexible, nimble firm.
Some of the highlights include:
The brief clip below was extracted from the webinar and outlines Rosen’s best email marketing practices and favorite technologies:
(Please visit the site to view this video)
Read Lee Rosen’s Full Transcription
Rosen: E-mail marketing- I'm a huge fan of e-mail marketing. Not in the way that you might think; I'm not interested in spamming people and sending out unsolicited e-mail. That's even a violation of the law if done improperly. What I am a huge fan of and it works tremendously for us at our firm website at Rosen.com, is auto-responder sequences. Where somebody comes to our site, signs up for the sequence, and then we e-mail them valuable information over time, and allow them to get to know us.
And those folks often turn into valuable customers and so we have actually a two year long automated sequence and MailChimp is in the business of making it really easy for you to do that. And so if you're not doing something like that now, you ought to be. And you can use these sequences in lots of different ways. You can use them for referral sources, you can use them for training employees. Really, imagination is the only limit on the things you can do with an auto-responder.