Beating back big law in the social economy: 5 small law tactics #sociallawyering

Posted on 09-11-2015 by
Tags: small firm , social media , law firm trends , LIT , olympics , business development , Latest Headlines & Stories , #SocialLawyering , sociallawyering

Living in a world engulfed by technology has its’ pros and its’ cons. While you may be able to get some things accomplished quicker, other tasks have become muddied. For example, mobile advertising. The rules that surround this are not black and white all the time which can cause some to fall into one of these 5 legal pitfalls, according to Morgan Lewis.

1. Sweepstakes Laws

Many companies run promotions that are described as a drawing or contest. The point of these are to increase the awareness of their brand. The problem is that some fail to consider applicable laws. For example, sweepstakes are subject to various federal, state, and country-specific laws. They sometimes require registration (and payment of fees) and can easily be characterized as an illegal lottery if not structured appropriately.

 

2.  Federal Trade Commission

When companies develop promotional materials based on examples that they saw online or are drafted by a contractor (whose is solely concerned about the creative content), the FTC’s regulations are usually overlooked.

 

3.  CAN-SPAM Act

One must comply with the act if a promotion involves emailing promotional materials. if companies conduct cross-border marketing campaigns, country-specific antispam laws should be reviewed for compliance.

 

4.  Privacy

Mobile advertising and marketing involves interacting with customers and collecting customer information, the privacy policy applicable to a promotion should be available to customers and should clearly address the use of the information gathered in connection with the promotion.

 

5. Make their life better

The best content is the content that is free. The content should make their life better, easier or even just more fun.

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Running a law practice in the 21st century can be so much more complex than it was for previous generations. There are more technological tools and marketing platforms than ever, yet knowing how to understand and utilize them successfully can be quite elusive. Join us for a complimentary 60-minute Webinar geared to helping practitioners operate the modern law office.

Date: Wednesday, Sept. 16
Time: 1 p.m. ET
Duration: 1 hour

Register now >>

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