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As social media continues to intertwine itself within society, corporations have invested more into building brands’ social media presence. While the reason behind this is to stay competitive, many organizations still are struggling to get a grasp of the scope and scale of the risks, according to Information Age.
A new study looked at social media feeds including Facebook, Twitter and LinkedIn of over 32,000 Fortune 100 companies and used natural language processing to examine how frequently regulated and sensitive information was exposed.
According to the study, the average Fortune 100 company has more than 320 branded social accounts . Despite each company having thousands and hundreds of followers, each company had an average of 70 red flags turn up. All of these 70 would remain online and remained unnoticed by internal compliance staff, but countless others were removed before the study occurred.
The study also revealed out of all the non-compliant companies, financial services firms, which had the most stringiest social media standards, was the worst as it accounted for more than 5000 incidents (250 per firm).
While the study revealed good practices were taking place, the inconsistency of it counterbalanced. The study said:
“Only 47% of posts were actually routed through content publishing platforms designed to catch out these mistakes before they become public, despite the fact that a majority of the firms owned the tools, suggesting that employees are either unaware, ignoring or deliberately circumnavigating approved publishing workflows. “
Researchers believe the reason behind the struggles with social media compliance is because the “informal culture, pace, scale and complexity of it is so far removed from more static public communications channels such as press, web, and print.”
What do you think of the findings? Are you surprised? Let us know your thoughts below.