3 reasons a lawyer should blog, & 13 tips to make your legal blogs a success

Posted on 05-08-2015 by
Tags: social media , blogging , Latest Headlines & Stories

The world of online marketing continues to expand, leaving behind those who can’t keep up with the changing times. One of today’s hot ways to market your firm is to blog. So for those who are unsure about blogging here are 3 reasons you should blog thanks to Business2Community:

1.  It Improves the SEO of Your Law Firm’s Website

By creating a blog with keyword-optimized content, your law firm’s website may appear higher in search engine results when that term is searched.

2. It Boosts Your Law Firm’s Social Media Marketing Strategy

Blog posts increase your firm’s activity on other social media sites such as Facebook, Google + and Twitter. You can include CTA at the end of posts to direct them to your firm’s other social media platforms.


3. It Gives Your Law Firm a Forum for Thought Leadership

The more your firm blogs, the more exposure your firm gets and the more credibility you build with your audience. Ultimately you become a public expert to your audience and others in the field.


Ultimately your legal blog will be as successful as your posts allow it to be. Here are some basic tips to make your blog post successful:

  1. Keep your blog conversational in tone.
  2. Present your information in a quick and easy-to-read manner.
  3. Think about pain points that might affect your audience and develop your topics around them.
  4. Always use a clever, attention-getting headline.
  5. Use your own voice; let your personality shine through.
  6. Keep it brief – 400-600 words is sufficient.
  7. Use bullet points for better readability.
  8. Keep it simple; stay away from difficult jargon.
  9. Get to the point; don’t ramble.
  10. Conclude your points.
  11. Use imagery in your post (like a graphic or infographic) to emphasize your point.
  12. Make sure you understand the audience you are writing for.
  13. Show off your knowledge; don’t be afraid to share your secrets

What do you think? Let us know your thoughts below.


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