Subscribe to LexTalk to stay on top of today’s legal issue and trends.
Catapult Your Career |
Industry Insights & Trends |
Product Training & Tips
Recently opened a law firm and looking to drive local traffic your way? According to Socialnomics, here are 6 social media tips to do so:
1. Local Business Review Sites
Begin developing your local presence online by creating a Google My Business page. Follow this up by creating pages on websites like Yelp, Foursquare, Yellow Pages, and Hubspot. Update your listing pages with relevant content to gain more reviews and attract more local clients. Be sure to answer reviews( both positive and negative) as it lets your clients know you value their experience.
Chances are the majority of your clients will search Facebook when they’re in need of a good lawyer. Make sure you Facebook page is updated with your operating hours and contact info along with quality content from your blog. Feel free to also include local events and activities you’re sponsoring, local prize giveaways, this kind of information will interest viewers and draw them back to your site.
Twitter is the ultimate place to gain followers. More people will follow you as you tweet information (quotes, statistics, tips and tricks etc.) that’s relevant to your specific area.
Since laws vary depending on location so you could easily create infographics, quotes, articles, or videos to meet the need for information, and share them on Pinterest. Anyone who clicks on the pin will then be directed to the company’s website, which increases their traffic.
Create YouTube videos with instructions for proceeding through the legalities of common problems. Clients will love videos that inform them about the laws in their specific area very helpful.
This is a good place for a firms to add a company page as it is sophisticated platform with content, reviews, etc. local information its users can trust. An updated LinkedIn company page is one of the best things you can do to make your brand appealing to local clientele.