Corporate Crisis Failures: A Crisis Communications Veteran Shares Lessons Learned from 2014

Posted on 01-27-2015 by
Tags: Trending News & Topics , communications , compliance

In an article by Lexis Nexis ® Corporate Counsel Advisory, Melanie Dougherty Thomas, Managing Director at Inform, briefly noted three major data breaches or cyber-attack events that highlighted 2014. Whether it was the cyber-attack of Sony or other data breaches, we have learned how unprepared our counsels are to fight back against these faceless foes.

Even in the case of the Ebola epidemic, lack of preparedness for a crisis led to a spread of chaos not only within the hospital in Texas, but throughout the country. All of these events have one thing in common- they could have turned out better well if they were better prepared for the crises. So how do you better prepare for future crises? Answer: better crisis management. Here are some key points to consider.

Good crisis management begins by addressing the following:                                 

1. The Crisis Team
The internal professionals should be those who regularly lead critical teams within the organization.

2. External Team
Your external consulting team will be determined by the nature of the crises you face. To prepare for a data-privacy event, for example, choose professionals from crisis communications, computer forensics, customer notification, credit monitoring and a law firm with a solid cybersecurity and data-privacy practice.

3. Crisis Preparedness Planning
Every organization in business, no matter its size, should have a crisis plan in place. Hire a crisis communications firm that specializes in such practices to help you build a plan for your company, and then have your privacy attorney approve the plan.

4. The Crisis Plan
Your response plan should already be in place and your crisis team should be engaged and prepared through regular rehearsal.

5. Messaging
Messaging for a crisis is critical and often determines the outcome above all else. Work with good crisis-communications and data-privacy firms to craft messages that are precise, accurate and protect the company in a court of law, as well as the court of public opinion. Do not rely on your brand PR firm for this engagement.

6. Zero-Day Plan
This is a plan for when your crisis plan fails, and you’re faced with zero options.

To get a more detailed insight read the entire article here.

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