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Chipotle is launching this massive campaign to introduce customers to its new vegetarian Tofu menu item, called Sofritos. And, according to their website, Chipotle will be giving away vouchers for free burritos, bowls and Tacos for any customers who purchase a Sofrito today (Monday, January 26).
What’s the catch? What’s the catch? All “free” products are entirely vegetarian, and the meat substitute is tofu. For those who may be interested in an upcoming “free” meal, I found the following Infographic, “What the Hell is Tofu?” courtesy of Daily Infographic.
What do you think? Will you take the tofu plunge?
Also, for more details about the Chipotle offer, visit the Chipotle site >>