Multiplying your firm's clientele using the “Seinfeld” method

Posted on 01-21-2015 by
Tags: Upgrading Your Skills , business development

Every journey has a beginning. Every firm has a starting point; a point where they had no clients. A huge key to a firm’s success is the number of clients they have. So how do you multiply your firm’s clientele? According to YPN Lounge, trying out the “Seinfeld” Method might be the way to go.

So what is the “Seinfeld Method”?

The method came about after a live performance. The legendary comic Jerry Seinfeld was approached by a young and aspiring comedian. The young comic asked what was the No. 1 thing that contributed to Seinfield’s stratospheric success.

Seinfeld’s answer was simple:

“In order to succeed at comedy, you need to tell better jokes. In order to tell better jokes, you need to write jokes every day. So what you need to do is get a giant calendar of the whole year. Every day that you write a new joke, mark a big red X on that day. Then, just don’t break the chain.”

This process works because it is process –oriented, not results-oriented. The point of it is to make progress every single day. Each time we make progress we gain confidence that we can “continue the chain.”

So how do you apply this to multiplying your firm’s clientele?

Take the remainder of your 2014 schedule and decide which days you will accomplish your goals. Devote your willpower to the Seinfeld Method and let go of everything else in your business. When you hit your daily goal, mark it somewhere you can see.

In the end it won’t be easy and you probably will have to start over. Just remind yourself that even the best free-throw shooters in the NBA score only 80 percent of the time from the line and for the typical worker that’s still 4 days out of the workweek.


Posted on : 16 Feb 2015 12:42 PM

Great method, indeed!

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