9 SEO Metrics and Terms that Law Firms Need to Understand

Posted on 11-14-2014 by
Tags: social business , legal profession , Latest Headlines & Stories

In today’s digital world, search engines have a greater impact on whether one is successful or not. Search engine sites such as Google, Bing, Yahoo hold the power as they rank sites ; the higher you are, the more visible you are to other and greater chance you have to gain new clients. The best way to improve your chance of success is to know the “in’s” and “out’s” or search engine optimization or SEO. In an article by pr4lawyers, they provide some help, giving you 9 metrics and terms that you need to understand:

1. Keywords
These are any words typed into a search engine query. It’s best to focus on two or three keywords , making one of them a location.

2. SEO/ Keyword Rankings
These rankings show where one’s sites fall in the search results. Ideally, you want your site to on the first page as few people search past the first page of results.

3. Impressions
Impressions are when a link appears in a search result, regardless if it is clicked or not. This allows you to gauge the size of the audience that you have set for yourself.

4. Bounce Rate
This metric measure the rate at which visitors leave after only viewing one page on the site. These can go hand-in-hand with “clicks”. You want a low bounce rate. While having a high rate may mean some people found what they want immediately, generally they are leaving because the site isn’t what they were looking for; didn’t meet quality of site they were looking for or didn’t find the content they were searching for.

5. Unique Visitors
Unique visitors are people who may have visited the site 10 times, but will only show up as one person, not ten separate visits.

6. Traffic Sources
This metric shows how people are getting to one’s site. This can highlight potential strengths and weakness.
*Organic Traffic: visitors who accessed the site through a search engine link.
* Direct Traffic: visitors who entered the exact URL of a site into the address bar.
* Social Media Traffic: visitors who reached the site through a link on social media pages.
* Paid Traffic: visitors who came through from an online advertisement link.
* Email Traffic: visitors who came through a link in an email advertisement.

7. Conversions
Conversion rates are the rates at which you are accomplishing any set goals.

8. Social Signals
Actions such as “likes”, comments, shares, tweets and retweets can help a site with their SEO ranking. By keeping tabs on each of these on the various sites you will get a better idea of which sites you’re excelling with and which you need to improve with.

9. Backlinks
Backlinks are links to one site from another. Your SEO ranking will increase the more sites that contain links to your site.

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