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First impressions have gone digital. People are learning about you online before they ever shake your hand. The second they know they are going to meet you or have a call with you, they’re going to type your name into Google. This makes your virtual brand more important than ever. And it means you must be able to tell your story online in 3D, creating a dazzling, complete picture of who you are and what makes you great.
LinkedIn is often the first place people go when they want to learn about you. Those who start their digi-sleuthing with Google will likely end up at your LinkedIn profile because it typically shows up at the top of your results. To ensure that you’re getting the most out of your summary, a recent article via Forbes outlined a ‘Snooze Test,’ drawing on proven principles of personal branding.
To begin, start by reading your LinkedIn profile as if you were reading it for the first time, through the eyes of your audience. And read slowly; don’t skim. Then, for each of the following questions, give yourself a rating from 1 to 5, where 1 is ‘very little’ and 5 is ‘completely’. Keep track of your numbers so you can calculate a total score at the end.
Now, total your score. If you scored between 60 and 65, bravo! Your story will attract the attention of those who need to know you. If you didn’t, there is room for improvement.
If you scored lower than 60, you likely want to spruce up your summary. If you scored lower than 40, you may prefer to start over. Use this step-by-step process, to document your story.
Do the writing off-line so you can upload your final Summary to your profile all at once. If you make a series of small changes in LinkedIn, your network will be alerted to every annoying iteration – unless you change your setting to prevent these notifications from being visible.
Once you refine your summary or create a new draft, you’re still not quite ready for prime time. Apply one final test before you upload it to your profile.
Identify three people who will provide you with honest feedback:
Once you get their feedback and make your final refinements, you can then upload your summary.
The “test” provided here applies not only to your LinkedIn summary, but to all versions of your bio on various social media, your byline and your company intranet profile. Remember to update your story every time you have something new to add. It’s a great way to keep everyone current on the brand called you.