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Should Law Firms Focus on Social Media or Search Engine Marketing? It is difficult to respond to legal marketing questions with a simple answer. For instance, what source of referral traffic should you care about most, social media or search engines?
According to this article via Lawyerist, instead of trying to decide which channel is more important, focus on understanding how they work together because, the truth is these channels have become inextricably intertwined as illustrated in this infographic by MDG Advertising.
Social media is an effective channel for staying current with your community and professional network. Additionally, it serves as a venue to get the attention of journalists who may write about and link to your posts. This is a positive signal search engines use to rank web pages.
Search engines will remain the primary source for people who look you up online. They will expect to see information about you on search engines. However, when they search, they will also expect to find information about you on social media sites. That is where social activity such as ratings, reviews and comments play a role.
The article recommends taking a diversified approach to web traffic. Firms that focus on understanding how these channels work together get a better return on their investments in both time and money.