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If someone was looking for a law firm, should they do a Google search or turn to social media?
Searching for a Lawyer on Google
If your law firm has a website, people may be able to find you with a simple Google search (IF your website is optimized!) But many people who find law firms through their website on Google are finding that the law firm is not up-to-date with the latest technology and not the right firm for them.
So where are more people turning to find law firms today? Social Media.
Using Social Media to Find an Attorney
People are posting to their social media accounts, or having their friends and family post to their profiles, asking for recommendations for law firms. Social media is helping people to find good law firms because they trust their friends’ recommendations and prefer recommendations over a website.
Furthermore, when people are able to link to a law firms Facebook page by “tagging” them when posting the firm’s name to their friend’s post that is asking for the recommendation, the Facebook user can then click directly through to the law firm’s Facebook page and get all the information they need about that firm.
How a law firm represents itself online outside of a website, like on social media, is a huge factor in people feeling confident that the firm is going to be effective, knowledgeable, and up-to-date. Online marketing for law firms is invaluable for the success of any firm today.
Google tells potential clients that a law firm is good because it says so on their website. Social media helps people find a good law firm because people tell them the firm is good.
People may be searching on Google for a law firm, but if your website isn’t optimized, it’s unlikely to even show up in a search result. 75% of users never scroll past the first page of search results (Search Engine Journal).
Word of mouth is still one of the best ways to get business, and being on social media and having an active blog helps your content get shared and spread to others!
The above article has been repost courtesy of eLumina Communications.