Keeping Secrets on Social Media using “Anonymous” Apps

Posted on 10-02-2014 by
Tags: social media , social business , Latest Headlines & Stories



Photo Credit: Peshkova / Shutterstock.com

The title of this post is a bit laughable, isn’t it? I mean, really, it’s almost an oxymoron. Keeping secrets on social media? What’s the point? The very existence of social media is dependent upon sharing—not secret-keeping. But the two are intersecting more and more, which is why I am sharing this article about the topic courtesy of the LexisNexis® Legal Newsroom | Labor & Employment Law Blog.

Beginning with a post about “anonymous” apps such as Secret, an anonymous app that allows users to share anonymous messages with anyone in their contacts who also use the app. Employers in the tech industry, where these apps are particularly popular, are struggling with how to deal with (and, preferably, prevent), the loss of confidential company information. 

For example, an employee hears through the grapevine that the Vice-President of R & D has taken a job with a competing firm. Employee posts that hot tidbit on Secret, where all of his work colleagues (who also have the app, of course), will see it. The firm can be seriously disadvantaged by uncontrolled leaks of information. And, when the app is designed specifically for that very purpose, it is hard to address with any meaningful result. 

So what should employers be doing?  Well, to start, they should be reading this blog post. If they do, at least they’ll know about the existence of these “anonymous” social-media apps and about the potential issues the employer may be facing already because of them.

Next, employers should consider investigating for themselves. Have an individual from HR subscribe to the service and see what, if anything, is posted about the company. Although it may hurt to find out, it’s better that you know so you can make a rational decision about how, if at all, to address it.

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