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Over the past few months, the Supreme Court tackled several hot-button issues, including affirmative action and the separation of church and state, and those on the losing sides harnessed the power of social media to help turn their dissents into trending topics. What can law firms and legal marketers learn from the Supreme Court’s example? According to a recent article published via Jaffe, here are 3 key takeaways or lessons learned from the Hobby Lobby decision.
1. Social Spreads Like Wildfire: The biggest takeaway is that “social media spreads like wildfire,” allowing everyone – not just the media – to participate immediately in, and even influence, the conversation. When dealing with a crisis situation, for instance, law firms should not only look to traditional media to get out their messages, but they should also use the various social media platforms like Twitter and LinkedIn.
2. Shareable Content is Important: Content in the form of pithy copy and clever images is a big draw on social media, as evidenced by the number of memes that went viral after the Hobby Lobby ruling. Therefore, your law firm social media strategy should include visual content. One way to maximize the effectiveness of an image is to add text, such as a quote or a title. You can easily do this using basic image-editing software, such as Photoshop, or by using one of any number of free, online “meme generators.”
3. Social Media Has Shifted the Power Dynamic: For better or for worse, social media has forever shifted the power dynamic. Brands can try to control their reputations, but in the end, people – now empowered by social media – can assert ample influence. For law firm marketers, there are plenty of rewards for using social media in creative and innovative ways. A law firm can build a following by being genuinely interesting and posting engaging, entertaining and relevant content. Social media also creates far more opportunities to reach clients and for clients to, in turn, serve as positive brand ambassadors for the law firm.
Did you glean any other marketing or PR lessons from the Supreme Court’s recent decisions? Leave a comment in the below message board to share your insight.