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Maritime lawyer Jim Walker is a storyteller whose blog Cruise Law News catapulted him from solo lawyer to maritime watchdog.
Wanting to keep an eye on what was going on in the cruise industry, Mr. Walker started his blog in 2009 because he had “accumulated enough stories of remarkable events involving remarkable people that you need to chronicle for history and tell to a wider audience.”
“Our firm has had what I thought to be really interesting stories … including five of our clients testifying before Congress on issues pertaining to some very interesting issues on cruise ship law – passengers missing at the high seas, women and children getting molested.”
With cruise law being only a small part of maritime law, Walker didn’t think that anyone was reading when he first started blogging; however, Walker expanded his scope as a blogger to talk about cruise issues that do not directly affect his practice both expanding his audience reach and growing his online footprint. In fact, over the past five years, Walker has accumulated a digital following that rivals traditional news sources with hundreds of thousands of pageviews, 111,000 Facebook followers and 12,000 Twitter followers.
But how does he make it happen? According to a recent interview via LBXN, Walker tries to write at least 1 post per day, and while other solo lawyers may not have the time for that extra work, Walker recommends that other bloggers at least write about what’s really important to them:
“You know when someone is passionate about something. … To the extent that there are people out there who are blogging, and who are blogging in some dispassionate manner and hoping to sound intelligent, they’ll likely sound boring. If they don’t have a story to tell that connects with people, provide lessons you can learn or provide some insight, then passion better be present.”
How are you making your mark in the legal industry? Tell us your story.