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That other "F" word is focus.
When on the telephone, do you ever think (or know) when people are multi-tasking and not really listening to what you are saying? We are losing the ability to focus for periods of time. A previous Infographic confirms that as a society, we lack focus with an array of distractions.
So now I come to the original post, in order to accomplish any objectives you set, you have to focus. Not rocket science, but common sense.
Specifically, you have to be able to focus on the things that are essential to your business. Simply put that means getting the right things done. Think for a moment about the business owner who is seduced by the bright shiny objectives, they are in a consistent state of un-focus. Typically, this person is scouring the landscape and seeing what their peers/competition are doing. They often copy same business development tactics without the same results.
On the other hand, the focused business owner concentrates on the essential and is consistently asking: “what’s the next baby step I can take to make my vision of success for my business a reality?”
Just how focused are you?
Take a second and think about the following questions:
If you said yes to any of these questions, you might be vulnerable to threats to your attention and focus. It means you have distractions surrounding you that make you busy – not a productive use of time.
When you stay focused, it allows you to create leverage within your business. All smart business development has to be leveraged. Losing focus leads to procrastination and delays. When your attention is distracted too much, you begin to miss deadlines because you’re not following through and getting things done. You spend too much time juggling activities of little importance to your ultimate success, and this creates its own problems. It negatively impacts your ability to get customers, and furthermore, diminishes your ability to keep them.
Be 100% honest with yourself, and then resolve to get help so that your business continues moving forward.
This article is courtesy of Profiting With Public Relations.