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In celebration of ‘National Martini Day’ here are a few considerations about how a 3-Martini lunch can help you better connect with your clients. As reported by Forbes in the article Why The Three Martini Lunch Worked, this is an opportunity for agencies and clients to take the time to talk, really talk openly and candidly, and listen (without taking notes) about business issues, as well as life in general.
A ‘Three Martini Lunch’ isn’t just about the data, but involves the sub-plot, and sub text. Where an honest and candid conversation takes place in a creative and open environment. A few talking points to consider:
1. What new pressure is the CEO putting on the CMO?
2. The upcoming shareholders meeting and the likely fallout.
3. The outrageous fees the agency is charging.
The main point, for clients and agencies, is to find your place to talk and listen, to engage, to question, to ponder, to encourage, even to dream, what you can achieve……together.
I love the idea, but it seems to me that there is high hurdle to clear in many organizations regarding drinking at lunch- perhaps an over-compsation for past excesses, but still something to consider. Not to mention possible handbook violation problems this can cause. Has anyone had any recent experience wtih this?