Monitoring News Coverage: When it Comes to Online Tools, You Get What You Pay For

Posted on 06-02-2014 by
Tags: How-Tos & Guidance , Lexis Advance Alerts , literature , Lexis Advance

Monitoring News Coverage: When it Comes to Online Tools, You Get What You Pay For

  • Business professionals have come to rely on search engines and free “news alerts” services to monitor news coverage about their company, industry and competitors 
  • The truth is that search engines do not index all of the news content on the Web, and therefore are not capturing everything in their alerts 
  • This lack of coverage is getting worse daily as news publishers are rapidly moving their content behind paywalls
  • New legislation and industry organizations worldwide are also moving to protect the economic value of news content from open Web searches 
  • The most effective way for business professionals to monitor news content online is to invest in a paid service that aggregates licensed news content, supplementing what is available on the open Web

Access the PDF >>
http://www.lexisnexis.com/documents/pdf/20130513110655_large.pdf

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