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To succeed in today’s rapidly changing legal landscape, attorneys need to decisively cast away the traditionally narrow focus on plain lawyering and immediately focus on and strategize around becoming a hybrid — a lawyer-***-business-person capable of generating and servicing his/her own clients, according to the article Have a Better Legal Career by Being Less of a Lawyer via Medium.com.
But why? The best defense against the “business case” justification is the ability and desire to actually generate business. Sadly, most attorneys are dramatically underprepared to do so.
As early in their careers as possible, attorneys must commit to a system of maximizing time, prioritizing efficiency and learning, and networking effectively and responsibly. They should self-impose an entrepreneur’s patience for trial-and-error, an optimal efficiency/lifehack system, and tremendous discipline. Lawyering alone is not the path to a successful legal career. It’s a path to nowhere.