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While I agree with this article The 80/20 Rule of Social Media, there is no magic formula to increase your followers on social media – and subsequently increase conversions – there are general guidelines that can boost your social presence, and build community around your brand. One of the most important of these guidelines is known as the 80/20 social marketing rule.
The basic concept of the 80/20 rule is that 80% of the content you post to your social networks should be original, valuable, and engaging content that is not self-promoting. The other 20% should promote your law firm and legal services with strong calls-to-action.
According to this article via James Publishing, here are the 3 tips for using the 80/20 rule (Pareto Principle) to boost your firm's social media marketing:
What do you think? Are these 3 tips new advice or is this something you have been doing for a while to increase your law firm marketing efforts?
[Complete article via James Publishing]