What Lawyers Can Learn From Direct Marketers - Conversion Insights - Marketing for Small Law Firms

Posted on 04-02-2014 by
Tags: Upgrading Your Skills , productivity , clients , business development

There is a lot of truth to the article, "What Lawyers Can Learn from Direct Marketers," via Conversion Insights, which goes across all industries and professions. The 5 direct marketing techniques to help power your legal marketing. 

  • Only speak to your 8s, 9s, and 10s: A great reminder to prioritize your workload and focus on what will warrant maximum results. If you “score” every client lead you get, from the tirekickers to the people who are beating down your door to hire you. A 1 means the person will never do business with you while a 10 means they want to hire you yesterday.
  • Always have a response in mind – a call to action: Suggesting a “next step” for the would-be client to take, and let prospects “raise their hand” and say “I want more.”
  • Measure, measure, measure: What’s measured improves. For instance, suppose you want to improve client satisfaction after and engagement. You could simply make the changes you believe are needed. After all, it will probably work, but if you want to be certain, you could measure by asking clients to fill out a quick, 2-minute survey to gauge their feelings.  
  • See beyond the sale: Cultivating your firms’ reputation—and your future business, referral business, and so on—depends on delivering a second-to-none experience.
  • Ignore the fads: The fundamentals remain the same. Stay true to yourself because fads will come in and out of the market rather quickly. Your core values help you weather the storm. 

Full article via Conversion Insights.

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