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How do you market yourself?
Establishing expertise and connecting with colleagues and other lawyers can be powerful marketing tools. In her article, Marketing Yourself and Your Career, author Desiree Moore explains how self-improvement tactics should happen at every step of your career, not only when you are starting out.
“Whether you are a law student, new lawyer, or experienced practitioner, you should be thinking about how you are going to market your practice and build your book of business every day. This is the best way to ensure that your career - and the direction of your career - belong to you and you alone,” Moore writes.
Moore goes on to say, "If done properly, internal marketing is incredibly lucrative. And in fact, some of the top partners in law firms across the country have few clients of their own, but have a monopoly on servicing other people's clients within the firm."
When "working to build your book of business externally," Moore offers 3 tips when marketing yourself and your practice.
1. Nurture Existing Relationships;
2. Work With (Or Socialize With) Someone New; and,
3. Reach Across The Table (Pond, Continent, Etc.).
Read the complete article via the Lexis Hub.
Taking initiative is also important according to me. And by taking initiative, means by asking and seeking more responsibility in firms or office tasks.