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Interesting article from Kevin O'Keefe as to why the importance of lawyers blogging has increased as general counsel has indicated their willingness to hire non-pedigree law firms. In the article, Kevin mentions five reasons why blogging has become more important. Amongst them are:
Kevin refers to an article published by the Harvard Business Review, written by Dina Wang (@dinaswang) and Firoz Dattu that mentions that an increasing number of general counsel in major companies are willing to use non-pedigree law firms, that is firms outside the AmLaw 20.
What are your thoughts on both articles? do you feel like as more GC's explore relationships with non-pedigree firms, the opportunity for thought ledership through social media increases?