Why blogging is more important as General Counsel move from pedigree firms

Posted on 10-14-2013 by
Tags: social media blogging , Latest Headlines & Stories

Interesting article from Kevin O'Keefe as to why the importance of lawyers blogging has increased as general counsel has indicated their willingness to hire non-pedigree law firms. In the article, Kevin mentions five reasons why blogging has become more important. Amongst them are:

  • Lawyers who focus on a niche area of the law will have the ability to distinguish themselves from their competition and provide thought leadership in this area
  • Most lawyers are not blogging, therefore, those who are, will have an advantage over their competition in that client, potential clients, the media and influencers will have the ability to read and share the knowledge and analysis of the blogging lawyer
  • While in the past, writing has been reserved for those lawyers who made law review, bloggers allow every lawyer to have a voice and express their insights and thoughts, no matter what law school they went to or what their ranking in their class was.

Kevin refers to an article published by the Harvard Business Review, written by Dina Wang (@dinaswang) and Firoz Dattu  that mentions that an increasing number of general counsel in major companies are willing to use non-pedigree law firms, that is firms outside the AmLaw 20. 

What are your thoughts on both articles? do you feel like as more GC's explore relationships with non-pedigree firms, the opportunity for thought ledership through social media increases?

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