Subscribe to LexTalk to stay on top of today’s legal issue and trends.
Catapult Your Career |
Industry Insights & Trends |
Product Training & Tips
Newsjacking is a term used popularized by David Meeman Scott's book of the same name referring to the practice of leveraging breaking or trending news to optimize content, particularly social media content. Newsjacking can be an extremely effective tool, but riding the wave of trending news can be tricky.
Have you effectively tapped into trending news to optimize your personal or business brand?
To Tweet or Not to Tweet: 7 Lessons from Twitter Disasters